Monday, February 14, 2011

Time is money.

Hi friends, we are here again,


Time is money. Don’t count your hours as zero cost simply because they do not cost you “out of pocket.” Assign your time a dollar value – it will put your affiliate business on a solid, professional “business footing.”

Let’s examine expenses by asking two questions...

Question #1 -- What does it cost to build traffic to your merchants’ sites?

Traffic-building, no matter how you cut it, will cost you... in terms of both time and money. Spending dollars is optional, but spending time is not.

There are many ways, both offline and on, to drive targeted traffic to your merchants’ sites. This course will show you the most highly profitable, time-and dollar- effective way to build traffic to your merchants' sites...

Build your own Theme-Based Content Site -- one that is loaded with high info-value Keyword-Focused Content Pages that rank well with the Search Engines and that get the “click throughs” to your merchants’ sites.

Let’s break that down for closer examination. For your affiliate Web site to generate targeted traffic to your merchants, it must do two things well...

1) Rank well at the Search Engines so that it pulls in lots of targeted traffic. So far, though, that traffic is still on your site. Therefore, it’s not generating income yet. Your visitors are just “looking around.” So...

2) Get those visitors to click through to your merchants. (Some affiliate program models can actually place merchant offerings on your Web site. In this case, your traffic does not actually visit your merchant’s site. But you still have to “get the click” to generate income.)

It makes sense, of course, that a Web site is the way to go. After all, this is the Net!


And there are loads of other ways for affiliates to drive targeted traffic to their merchants, both offline and on.

SiteSell’s 5 Pillar Program provides all the tools, information and strategies you need to PREsell effectively and generate substantial commission income.



You can easily apply these marketing theories/strategies to your other
affiliate programs as well.

OK, that wraps up expenses and traffic-building. Now for our second question about expenses...

Question #2 -- What does it cost to maximize Conversion Rates?

Good news! Maximizing your Conversion Rate (CR) is simply a question of doing things right. There is no extra dollar or time cost to boosting CRs at your merchants’ sites. This course will show you how to achieve this goal, too.

Remember… when this course talks about Conversion Rates, we are
Talking about the Conversion Rate at the sites of the merchants that you
represent as an affiliate. So we are talking about how you will maximize
the percentage of referral visitors who deliver the response for which the
vendor pays, whether that’s a sale, or lead, etc.

If you think that it’s impossible for you to change the sales-effectiveness
of your merchants’ sites, you are in for a big surprise.

Your primary goals are...

1) Maximize targeted traffic to your merchants, spending only dollars and time that maximize profits.

2) Maximize Conversion Rates. Do things right (no expense).

Don’t do just one. Do both. Why? Because, as you saw above, your payment is determined by traffic multiplied by the CR... not “added.” Your profits grow geometrically when you concentrate on maximizing both traffic and Conversion Rates.

I have spent quite a bit of time reviewing the difference between 5 Pillar Affiliates who refer high traffic to us and who deliver high Conversion Rates (% of visitors who purchase), and those who deliver low ones.

Monday, February 7, 2011

I don’t mean to scare you. All of it is manageable. Take your time to digest the information properly before you start to work on the prescribed action steps.

Use the Goals-of-the-DAY and Ongoing Goals as your guideposts, your beacons of light. Understanding the concepts will boost your confidence level in applying them. Even as adults, we never lose our need to know why things work the way they do.

It’s critical that you finish each DAY of this course before you begin the next. The DAYS build on each other. Always keep in mind that you are following a step-by-step process.

Please don’t feel that you have to rush. Work at your own pace, as time allows. This is not a race.  Sometimes, you will be able to devote large blocks of time each day to the course. At other times, you may have only 15-30 minutes per day to spend on it. In this situation, it could take you a week or more to complete
a “DAY” of the course. And that’s perfectly normal!

It does not matter how long it takes you to complete the course. The key is to set aside a realistic amount of time each day to “do” the course. You’ll find it was time well, no best, spent.

Ready to go…

1. DAY 1
    Intro To Affiliate Business Basics

Being a great affiliate is NOT about
selling... It’s about PREselling.

Goal-of-the-DAY... This is the only DAY where you have nothing to do except read the material. Actually, that’s wrong. Your Goal-of-the-DAY is to understand, understand deeply, the concepts outlined here, culminating with the concept of PREselling to maximize Conversion Rates.

With this goal in mind...



1.1.      Focus on Maximizing Profit

The goal of any business, including your affiliate business, is to maximize profits. Profit is simply your income minus your expenses.

As an affiliate, there are exactly two ways to increase your income (i.e., the amount of money your business makes)...

1) Refer more visitors to the merchants that you represent.

2) Increase the Conversion Rate (i.e., the percent of visitors that you refer to your merchant… visitors who deliver the response for which the merchant pays, whether that’s a sale, or a lead, etc.).

Simple formula, right? If you refer 100 visitors per day to a merchant and 1% buy, you get paid for that one purchase. But if you send 1,000 visitors per day and 3% buy, you get paid for 30 purchases.

Yes, thirty times more! So it’s pretty clear how to maximize affiliate income!

Of course, every business has expenses, too. Maximizing profits does not imply that you must minimize expenses, too. After all, if you spend no money or time on a business, you have no business! You must get the best possible traffic building and sales-converting results for every dollar you spend... and for every hour you spend on your business. Bye all friends Now We'll meet on next week.

Sunday, January 30, 2011

4) Eliminate dependency on any single source of income. By diversifying into other complementary Monetization models beyond affiliate programs, you reduce risk and increase stability. You are protected in case, for example, your merchant partner goes bankrupt, or shuts down its Web division, or reduces commissions, or fails on its payments.

Multiple income streams also have the potential to make every visitor to your site count. A particular offer might not spark any interest but another one may be the match that lights a fire!

The C T P M process for affiliate marketing boils down to this…

Create searched-for content (the “C”) that pulls in targeted traffic (the “T”).
Warm up (i.e., PREsell) your visitors so that they click on your recommendations with an open-to-buy attitude (the “P”). And then generate income through those PREsold visitors (i.e., monetize) using the low-risk affiliate model -- as a primary source of income (if you have no product or service of your own to sell) or as a profitable secondary source (the “M”).

Is this process difficult?

Not at all! But do keep in mind that this is not a “get-rich-quick” scheme. You need to bring effort and passion to the table. After all, you are building more than a Web site. You are building a real business!

C      T      P     M works, if you work it!

Make this your affiliate business mantra and you will succeed! The Affiliate Masters Course and its 10-DAY program will show you how to execute the C T P M process on your own. Each of the 10 DAYS has a specific “Goal-of-the-DAY,” a clear target that you can easily meet. By the time  you finish DAY 10’s Goal-of-the-DAY, you will have a Theme-Based Content Site up and running and generating traffic and income.

Each DAY also sets an “Ongoing Goal.” A Web site is always evolving. The Ongoing Goal is what you should be achieving on a regular basis. The Ongoing Goals provide the pathway for building maximal income over the following weeks and months.

What’s the bottom line? Upon completion of this course, you will have the power of C T P M working for you, helping you to build a flourishing, profitable and stable online business. With the right process, you get the right results!
Be forewarned about the Affiliate Masters Course, though. The material we cover will be extensive in scope. It will require effort and commitment on your part, as does anything important that yields rewards. Most folks have to train or go to university for years to prepare to earn a substantial income stream. Your mini-university course will accomplish this by the end of this e-book.  Bye all friends Now We'll meet on next week.

1. To Read this course on Google Docs please click here...
2. You can Download this course by click on "File Menu" of Google Docks and then click on  Download Original. It is Free for you!!!

Sunday, January 23, 2011

Introduction

The Affiliate Masters Course is an intensive 10-DAY course on becoming a high-earning affiliate champion.

How? By “building income through content,” the proven, C   T   P   M   way!

An affiliate business is one of the easiest ways to get your feet wet in e-business. You send visitors (i.e., potential customers) to a merchant’s Web site that you are representing. If they buy or complete a required action (for example, fill in a form), the merchant pays you a commission. No fuss, no muss!

That, in essence, is the beauty of the affiliate concept. You can be up and building an online business in record time, at minimal risk. Top-notch merchants supply everything (i.e., excellent products, ordering, credit card processing, and delivery). All you need to do is to put yourself in the path between customers and quality merchants... and earn a commission for your efforts.

So what’s the best way to put your self on that critical pathway?

Follow the natural, proven   CONTENT    TRAFFIC    PRESELL   MONETIZE  process…

1) Recognize the fundamental reality of how people use the Web. Eliminate offline thinking of “location, location, location.” Online, people search for solutions through “information, information, information” (i.e., Content). So plan to build a tightly-niched Theme-Based Content Site.

2) Do the critical up-front thinking and planning...

•  develop the best site concept/theme, based on what you know and love… perhaps a hobby or past work experience can be your springboard. 

brainstorm the most profitable topics related to your theme.

select the best related affiliate programs.

3) Then put yourself into the click path of your visitors.  Achieve this by...

• delivering customer-focused Content (i.e., information that meets the needs/wishes of your target group).
 
getting Targeted Traffic by building pages that please the Search Engines and rank highly on a search results page. The higher the ranking, the easier it is for interested and targeted traffic to find you. More traffic means more potential sales, which means more potential commissions for you.

• PREselling (i.e., “warming up” your visitors) through valuable content that establishes credibility. Once you have that, your recommendations carry more weight. The difference in Conversion Rates between visitors who arrive PREsold to your merchant’s site via an in-context text link vs. a banner can be as high as 20-fold.